Designing and developing websites and blogs for the travel niche can be tricky. Such websites often tend to be heavy on visual content, and the competition is high. No matter whether you are a travel agency owner or want to share your own journeys with the world, the website has to be impressive and engaging. In this post, we are offering a few design ideas, so that you can create website without making the obvious mistakes.
Use original and high-quality photos
Travel and tourism sites look pretty because of photos and videos, and unless you are selling products or want to go for a generic niche, it is important to use original content. More often than not, photos are the only reason why people visit a travel site time and again, and it is wise to add your perspective and personal touch through your own clicks.
Avoid bold backgrounds
Readability is a critical aspect that cannot be ignored, especially for travel, outdoor lifestyle and tourism portals that often rely on photos. Basically, you want the photos and text content to get the spotlight. Minimalism is, in fact, one of the leading trends in web design, and some of the best websites for the niche have little or no drama. Keep the design simple, efficient and navigable.
Optimize for social media
Just adding a few sharable icons is not enough. Your blog/website needs to have content that’s social-media worthy. For this, you must focus on the photos, open a section for comments and just allow your readers to leave feedback. A good website should be communicative with the audience it is trying to target.
Make your own video content
Telling a story through videos is much easier, and your site doesn’t have to bear the load, because these videos can be uploaded on YouTube and embedded for each post. Travel videos don’t have to be length, but smart enough to keep the reader/viewer glued. It is also a great way to summarize a huge article.
In conclusions
A good travel site is the one that doesn’t have too many complicated features and offers exactly what the readers want to find. Make sure that the design is easy to navigate, and check if the website needs a specific template. Customizing your website theme is a good idea, but you can also choose ready templates that many website builders offer, often for really affordable prices.